“Sam's unique blend of industry insight, content know-how and network have ensured Mastered has transformed the lives of thousands of creatives globally. She has exceptionally high standards, incredible attention to detail and – most impressively – an unwavering dedication to championing new talent and promoting innovation wherever possible.”
- Perri Lewis, Founder and CEO of Mastered.
My name is Sam and I’ve always worked at the cutting edge of the fashion industry; my niche is in the sweet spot between fashion, retail and technology.
I began my career at the world’s leading fashion trend forecasting agency, WGSN, and anticipated the cultural shift towards video content with my next role as a Consultant Producer at Mastered: an online education start-up for emerging talent in the fashion industry. Since then, I have been working in fashion e-commerce – marketplaces, specifically – at SilkFred and Zalando, where I have continued to support and strengthen international brands by identifying innovative opportunities for growth. I’m excited to develop this further with my latest role at TikTok. I am contributing to their ‘shoppertainment’ e-commerce proposition as a Fashion Key Accounts Manager.
For a full list of my work (including freelance clients), check out my Clients page. I’m currently based in the UK but have also lived in France and Germany and regularly travel internationally for work. I’m passionate about innovation, collaboration and championing fashion talent, so if you’d like to connect about any of the above then please do get in touch below. I’d love to hear from you.